Terms of service

This Privacy Policy describes how [Pscheidt & Riede Distribution GbR] (doing business as "The Fright Official Merchandise," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from [Deine Shopify Domain, z.B. the-fright-shop.com] (the "Site") or otherwise communicate with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

 

1. Data Controller (Responsible Party)

 

The party responsible for data processing in accordance with the EU General Data Protection Regulation (GDPR) is:

Pscheidt & Riede Distribution GbR

Kurt-Eisner-Straße 45

04275 Leipzig – Deutschland

USt-ID-Nr.: DE352286265

2. Information We Collect

 

We collect personal information to provide and improve our Services. This information includes:

  • Information You Provide:

    • Order Information: When you make a purchase, we collect your name, billing address, shipping address, payment information (processed securely), email address (lon@the-fright.de), and phone number.

    • Newsletter & Marketing Information: When you sign up for our newsletter (e.g., via our Mailchimp forms) or download a digital perk (like the "DEATH-Demo" [aus der Konversation]), we collect your email address and (if provided) your first name (FNAME).

    • Support Information: When you contact us for support (e.g., at shop@the-fright.de), we collect the information you provide in your communication.

  • Information We Collect Automatically (Cookies & Tracking):

    • Usage Data: When you visit the Site, we automatically collect information about your device, your interaction with our Services, and your IP address. This is done via "Cookies."

 

3. How We Use Your Information

 

We use your personal information for the following purposes:

  • Providing Products and Services: To process your payments, fulfill your orders (via Shopify), ship your items, and provide you with customer support.

  • Marketing and Advertising:

    • Email Marketing: To send you news, tour dates, and exclusive offers via our email provider, Mailchimp. We only do this if you have given your consent (e.g., by signing up for the list or downloading a perk).

    • Social Media Advertising (Meta): We use Meta (Facebook and Instagram) pixels and tracking to show you relevant advertisements. This allows us to build "Custom Audiences" (to show ads to our email list) and "Lookalike Audiences" (to find new fans who are similar to our existing fans).

  • Analytics and Improvement: To understand how users interact with our Site and to improve our Services.

 

4. Sharing Your Information (Our Data Processors)

 

We do not sell your data. We only share it with trusted third-party services who act as "Data Processors" on our behalf:

  • Shopify: Our e-commerce platform. Shopify processes your order data, payment information, and shipping details to run our store.

  • Mailchimp: Our email marketing platform. We share your email address and name with Mailchimp to manage our newsletter and marketing campaigns.

  • Meta (Facebook/Instagram): We share data (via cookies/pixels) with Meta to measure the effectiveness of our advertising campaigns and reach the right audience.

  • Feature.fm (or similar): When you use our pre-save links (like links.the-fright.de/death [Nutzer-Info]), you are redirected to a third-party service. These services process your Spotify/Apple Music data to facilitate the pre-save. Their own privacy policies apply.

  • Carriers: We share your name and address with shipping carriers (like DHL or Deutsche Post) to deliver your order.

 

5. Your Rights under GDPR

 

As a resident of the EU, you have the following rights regarding your personal data:

  • Right to Access: You have the right to request access to the personal data we hold about you.

  • Right to Rectification: You have the right to have inaccurate or incomplete data corrected.

  • Right to Erasure ("Right to be Forgotten"): You have the right to request that we delete your personal data.

  • Right to Restriction of Processing: You have the right to request that we temporarily or permanently stop processing your data.

  • Right to Data Portability: You have the right to receive your data in a structured, machine-readable format.

  • Right to Object: You have the right to object to us processing your data (e.g., for marketing purposes).

  • Right to Withdraw Consent: You can withdraw your consent at any time (e.g., by clicking the "Unsubscribe" link in any Mailchimp email).

To exercise any of these rights, please contact us at shop@the-fright.de.

 

6. Data Retention

 

We retain your personal information only for as long as necessary to provide the Services, fulfill our legal obligations (e.g., tax and accounting laws in Germany), and resolve disputes.

 

7. Changes to this Policy

 

We may update this Privacy Policy from time to time. The most current version will always be posted on this page.

 

 

8. Contact

 

If you have questions about our privacy practices, please contact us at shop@the-fright.de or by mail at:

 

Pscheidt & Riede Distribution GbR

Kurt-Eisner-Straße 45

04275 Leipzig – Deutschland

USt-ID-Nr.: DE352286265